Photography credit to Mandy Klapschuweit
Photography credit to Mandy Klapschuweit
Utopia Ice
Utopia Ice makes artisan ice cream and sorbets which are sold at markets and boutique stalls. The owner had also recently opened a busy new shop. As with most clients, the owner has a strong personal connection with the business. They had a specific idea of how the logo was to be arranged and were very involved in the process. A balance between functionality and the client's expectations were achieved. Utopia Ice also sells hot chocolates and waffles. Two simplified logo variants where created to make a distinction between the hot and cold products – Utopia Ice and Utopia Hot.