The North Canterbury and Kaikoura electricity distribution network is a public asset. The ownership is held by the MainPower Trust on behalf of the community and customers of the region. When designing the brand and systems for this project, it was important to recognise that this was essentially a public utility company. A simple type form was used for the logo. The three lines above the 'w' is a graphic element that was used in the previous branding. The angle and shape of these lines were developed to create a variety of supporting graphics that could be used as textures and accents in the updated branding.