Fresh Promise
SuperValue Supermarket has a replace & refund policy that guarantees the fresh quality of their produce and meats. The brief was to create a simple but strong device that would stand out. It also had to work in conjunction with the SuperValue brand. Three colour variations were developed – green for produce, blue for meats and yellow for generic applications. A graphic mark was created to work independently on its own, in product labels, and in the SuperValue mail-out.