CAMS (Classic Action Motorcycle Sport) is a well-established club. The members are made up of enthusiasts who share a passion for nostalgic motorbikes. CAMS regularly organises races, get-togethers, and public demonstrations. The brief was to create a logo that represents the classic era of motorcycling, as if it could be found on the side of an old oil can or petrol pump. A subtle feature of the logo is the camshaft oval shape containing the text and icons.