The Canterbury A&P Show is a spectacular event where agricultural and pastoral exhibits are presented to the public. There's a real carnival atmosphere with livestock events and displays, rides, food, and entertainment. Every year the show draws tens of thousands of people to the 3-day event. As the public is generally aware of the A&P Show, the 2013 campaign was presented as a simplified announcement – 'It's Show Time'. Strong colours and farm animal and equipment silhouettes where used to emphasise this theme. The following year the design was further developed to give a sense of the carnival energy at the Show.
2013 Canterbury A&P Show Campaign
Concept & storyboarding by Thornley Creative. Credit to Orly Christchurch for TVC production.