Utopia Ice makes artisan ice cream and sorbets which are sold at markets and boutique stalls. The owner had also recently opened a busy new shop. As with most clients, the owner has a strong personal connection with the business. They had a specific idea of how the logo was to be arranged and were very involved in the process. A balance between functionality and the client's expectations were achieved. Utopia Ice also sells hot chocolates and waffles. Two simplified logo variants where created to make a distinction between the hot and cold products – Utopia Ice and Utopia Hot.